Changes to AppStore in iTunes 9

Apple launched iTunes 9 today. The first thing I did was to hunt for changes in AppStore. Here are the ones I found and my take on these changes.

First, The AppStore menu moved to the top. This is a very welcome move and can get more exposure to AppStore. Its good to see AppStore becoming a main category.

Screen shot 2009-09-09 at 12.23.59 PM

Where are Categories in AppStore?

When you go to AppStore, first thing you’ll miss is the list of categories. Importance was given to ‘New & Noteworthy’, ‘What’s Hot’ & ‘Staff Favorites’ sections. Between each of these sections there are some apps highlighted. I am not sure why. But Apple could have used this space to list the categories. Instead, Apple chose to move the Categories section to the top. You’ll have to move your mouse on to AppStore to view the drop down icon and then go to the category. This is not a great move. Ideally, the categories should be listed in AppStore home page. Currently AppStore home page looks like a dump of images.

The current design is great if an app is in Top 100 or if your apps i featured. If it you are not in there, I think it is tough to find an app in individual categories. Will have to compare the app sales to see what kind of impact this has.

Top 200 under ‘Top Paid Apps’

Apple now shows the top 200 apps in a category. This is great as most of the users purchase apps from the Top paid apps lists. But I think Apple tried to crunch all the apps in a single page and the page looks very very congested. I doubt if many apps will actually stand out in the clutter. I’d have ideally liked some clutter free space on the top paid software screen. It is tough for any app to really stand out.

Screen shot 2009-09-09 at 12.14.33 PM

There were no changes to the individual apps pages.

AppStore Genius

This is undoubtedly a great addition to AppStore. Apple now recommends apps based on your other apps. Sometimes it also includes apps you already purchased, but deleted on you phone. This is a great way to tempt users to purchase other apps from AppStore.

Apart from these, there are other minor changes to the AppStore. I’ll add them to this post as I discover them.


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2 comments so far

  1. watkinsmobile on

    I found the categories… you have to use a drop down on the top menu bar where it says “App Store”

  2. […] Top 200 is no more Posted September 17, 2009 Filed under: apple, appstore, iPhone | When iTunes 9 launched, I mentioned that Apple showcased Top 200 apps instead of previous Top 100. My take on that was […]


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