In the last 5 months we have rolled out 8 applications (to be 9 soon) on AppStore and we think we got some decent understanding on the market and the opportunity. We have had very succesful applications, decently succesful apps and not so succesful ones, but we are proud of all the apps we put out.
Here is a quick summary of my experiences on AppStore. You may not agree with these, but I just wanted to share.
- If you think you can quit your job and make your living on AppStore sales, don’t do that yet.
- If you think you can build a business on AppStore, it is going to be one hell of a road. For now, I don’t think you can run a 10 people business selling apps on AppStore.
- Don’t be fooled by first weeks or first months sales. What really matters is the average sales every month and the trend
- Play for the longer term. Better apps evolve over time and bad apps eventually die. If you play for the long term, your might be one of the better ones and the sales will eventually go up
- Expect competition, and lots of them. You’ll find competition offer it cheaper and you’ll find their sales exceed your sales many times. Remember the basic rule, in the longer term, the best app wins
- You sure can sell your app just for looks, but longer term, the app has to be useful. If not, it’ll be forgotten soon
- AppStore is improving very rapidly (every week) and expect it to get only better. I see only one goal for AppStore – better apps bubbling app. I see AppStore being enhanced towards this goal
- Once you have an app out there, listen to your users. Let them drive the roadmap for your app
- Analyze your sales daily and observe your trends. They’ll leave some interesting clues
- Let the app do the talking. Build a great app and keep it improving and the rest will follow.
These are just a few points on top on my mind I wanted to share. More later…