AppStore improved approval process
Some of you may know that Apple generally takes about a week or so to approve a new application or an update to an existing app. Looks like iPhone developers need not wait that long anymore to see their app on the AppStore. Base don my observation, Apple did improve something at the back end and is speeding up the process. This is great news for developers who are raring to roll out their new app or an update and even for users who can’t wait to get a fix to their favorite application.
How do we know about the improvements to the approval process? Well, its our experience. We submitted a new application Rewards to AppStore this Saturday and we now see it approved already, early hours of Monday (The app should be live in AppStore in few hours from now, which is typically the case). Frankly, I wan’t expecting the approval email till next Fri/Sat. I was little bit surprised with this.
To reverify this, I sent out an email to one of my friend who also rolled out an app on Saturday and he responded saying that his app was approved on Sunday – that is less than 24 hours after his app was published.
I am glad to see AppStore getting better week after week. I can’t wait to see more improvements coming…..great job Apple.